How your Vision Score is calculated
What the Vision Score on a video and the Vision Score on your dashboard each mean, and what moves them.
You’ll see a “Vision Score” in two places. They’re related but measure different things.
The Vision Score on a video
When you analyze a video, it gets a score out of 100 and a letter grade. The score is outcome-first: what the video actually did matters most, and the quality of the video’s craft adjusts it.
- Reach sets the base. Views drive the starting point on a log scale, so the jump from 100 to 1,000 views counts about as much as the jump from 100,000 to 1,000,000. A video with over a million views almost always scores 90 or higher. A small video with a perfect script tops out much lower, because the score reflects how far the video spread.
- Engagement adjusts it a little. Likes, comments and shares compared with views move the score up or down by a few points. If a platform doesn’t share likes or comments, Wave Vision leaves engagement neutral rather than counting it as zero.
- Craft adjusts it a little more. Hook, content, call to action and pacing move the score up or down. The hook counts most. Craft is currently scored for videos in English. For other languages, the score uses reach and engagement only, and craft is never counted against you.
Grades
| Score | Grade |
|---|---|
| 90 to 100 | A+ |
| 80 to 89 | A |
| 70 to 79 | B+ |
| 60 to 69 | B |
| 50 to 59 | C+ |
| 40 to 49 | C |
| 30 to 39 | D |
| Below 30 | F |
Why the fixes matter
A score tells you how a video distributed. The fixes tell you what to change. A small video can have a strong script and a modest score, and the fixes show you where the upside is.
The Craft Score
For some videos you’ll also see a Craft Score. It rates the quality of the execution on its own 0 to 100 scale, independent of reach. It looks at the hook, the opening visual, visual rhythm, content, pacing and call to action. It’s useful for judging a video that hasn’t had time to spread.
The Vision Score on your dashboard
Your dashboard shows one Vision Score for your whole account. It places you in a tier:
| Tier | Score |
|---|---|
| Rookie Creator | 0 to 59 |
| Rising Star | 60 to 69 |
| All-Star | 70 to 79 |
| Elite Creator | 80 to 89 |
| Legendary | 90 to 99 |
It’s built from four parts: Engagement Rate, Growth Metrics, Content Consistency and Share Power. The dashboard also shows how many points you are from the next tier.
Why your score changes
- A video gets more views over time, which raises its reach.
- You post more or less often, which changes consistency.
- Your audience engages more or less than before.